Designing a new image for Hongkong Shengkee 6th Indonesian outlet. As the design is already 3 years, so we would like to refresh the outlet look and feel. The client agree with our suggestion, and we agree to keep some of the identity, such as: color tone, red accent, ‘chinese kabuki’ centerpiece, and to have interior elements using dimsum bowls and chopsticks as Hongkong ShengKee signature.
The main challenge is that the indoor seating area is relatively small because the kitchen and preparation area takes most part of the space. While there are very limited space to show the brand identity on the outdoor seating (mall hallway) area, we have to maximize the identity loud enough to be seen from the walking by customer, while keeping it balance not to overwhelmed the ones that is seating in the indoor dining area.
Lippo Mall Puri
Select Group Indonesia
Food and Beverage